UPDATED! A "Mad Man" Pop Tarts Bowl

By -

[scroll to bottom for the update]

The Twitterverse has spent the last 18 hours talking about last night's Pop Tart's Bowl and how much fun it was. 

Our Kansas State Wildcats defeated the North Carolina State Wolfpack 28-19 in a really great game. The Kansas City Star had an apt headline.

Left, the giant Pop Tarts mascot.
Right, K-State's QB, and Player of the Game, Avery Johnson. 
The Pop Tarts people did an amazing job with their fun "edible mascot" that is being talked about from Sports Illustrated to Variety (the "bible" of show business) to CBS.

How did they come up with this idea? 

For fans of the television series Mad Men, the Twitterers has been coming up with various Don Draper (the main character ,who is a marketing genius, on NYC's Madison Ave. in the '50's) scenarios. Here's mine:

  • Don, "This is how breakfast food is typically sold. It won't work for Pop Tarts which have been around 40 years. We want to sell more Pop Tarts."
  • Colleague Peggy, "Let's give everyone a free pack when they come into the stadium."
  • Don, "That's good, but it doesn't reach the people at home. They won't be able to taste the strawberry and frosting goodness."
  • Peggy, "What do you have in mind?"
  • Don, [taking a drag from his Pall Mall] "What about this? We create a cute 'World's Largest Pop Tart' and have him pop out of a giant toaster? He walks around the game doing cute things. We'll have to find just the right person to play, let's call him, 'Strawberry.'"
  • Peggy, "That's a good name. Go on..."
  • Don, "Everyone falls in love with him. Then, after the game is over, he climbs back onto the giant toaster and descends. He says it is his dream to be 'toasted and enjoyed.'"
  • Peggy, tentatively, "Toasted? What happens next?"
  • Peggy, "Are you insane, Don?!"
  • Don, "The winning team gets to eat the giant Pop Tart while Donna Summer's Hot Stuff plays over the PA.That's much more appealing than the winning coach taking a shower in Duke's Mayo, which is pretty gross. Everyone will be talking about the giant Pop Tart and giant toaster the next day! Pop Tarts will be revived as a fun, hip, brand."
  • Peggy, "But Notre Dame [the team originally scheduled to play K-State] will never go for it!"
  • Don, "Let them play in some two-bit bowl in El Paso! This is how you sell breakfast food!"
And so it came to be. You can watch Strawberry get toasted and served to Kansas State, here. 


The Pop Tart is running for President. Hilarious thread here. 



Comments

Post a Comment

Popular posts from this blog

The East Coast Severe Weather Threat is Over

By -
Image
Midnight: The East Coast Threat for Tornadoes and Severe  Thunderstorms Has Ended 3:50pm. Tornado watch for the Middle Atlantic Region. 2:30pm Tornadoes are also forecast in the South. 2:20pm. A couple of tornadoes, hail and wind gusts to 65 mph are possible with these storms. This includes NYC and Philadelphia.  1:05pm. The tornado risk has been extended northward into New York. The brown area has a significant risk of tornadoes. Remember: if a tornado warning is issued, go to your basement and get under heavy furniture like a pool table. Of, if your basement is finished, get into the bathroom. Go ahead an put a couple of water bottles and, if appropriate, diapers in your shelter area. Wear shoes.  If you don't have a basement or safe room, go to the lowest floor and get into a bath or closet in the middle of your home. Children should be put in the bathtub.  I'll update later today. 
Read more

Today's Tornado and Severe Thunderstorm Outlook - 9:30pm

By -
Image
After 65 mph winds went through Wichita, we have been without power for 35 minutes. So, I am going to have to end coverage for the night (using backup systems to write this). Scroll down for the forecast of tornadoes and severe thunderstorms for Sunday and Sunday night.  Please read down for the latest forecasts regarding this dangerous tornado and damaging wind situation! 5:40pm, a new "regular" tornado watch has been issued for north central Kansas.  Note that wind gusts to 80 mph are likely in this storm in addition to tornadoes and giant hail. Please make sure friends and relatives in the area are aware of the danger in the area outlined in red below plus the red area outlined at 2:50pm  In addition to "several strong tornadoes," hail to 4.8" in diameter is forecast along with wind gusts to 80 mph. Now is the time for persons living in mobile homes, manufactured homes and those with mobility issues should be making plans!!  Do not wait until a tornado warn...
Read more

Updated Freezing Rain and Heavy Rain Forecast

By -
Image
Note: An Updated Forecast is Available HERE Freezing Rain The National Weather Service has now issued winter weather advisories, two warnings and a watch. It may be a bit too large but, when it comes to freezing rain and slick roads, caution is usually the better course of action.  Here's a color code: Deep purple is an ice storm warning; serious condition where power outages are possible. Pink is a winter storm warning for significant icing. Deep green is a winter storm watch. I don't know why this is still a watch. If I were on the forecast desk I would have a winter storm warning for icing.  Dark blue is a winter weather advisory, a lesser condition, for icing.  Here is a view of the entire watch/warning/advisory area. The small area of green in Illinois is for flooding and, in Nebraska, for snow.  Here is a forecast of freezing rain amounts; totals to 6am Tuesday.  Color codes: Yellow is 0.25 to 0.50 inches. Power outages may occur in this areas. Deep blue i...
Read more