Marketing a COVID Vaccine Like Global Warming
For years, Yale and George Mason universities have had 'institutes' to market global warming gloom and doom to the public. A significant amount of the funding comes from our tax dollars.
I've often said if the science is good, it will be convincing. It doesn't need slick Madison Avenue advertising techniques.
Now we learn the federal government is looking to sell us a coronavirus vaccine in much the same way it has tried to sell us global warming. Here is a partial list of the messaging it is trying out along with Yale University.
I don't like the idea of slick marketing for a coronavirus any more than I like it for global warming.
I've often said if the science is good, it will be convincing. It doesn't need slick Madison Avenue advertising techniques.
Now we learn the federal government is looking to sell us a coronavirus vaccine in much the same way it has tried to sell us global warming. Here is a partial list of the messaging it is trying out along with Yale University.
I don't like the idea of slick marketing for a coronavirus any more than I like it for global warming.
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