Medicine and the Legacy of Steve Jobs
An intriguing column from Forbes:
Certainly, hospitals could use the Jobs touch. In a stunning eulogy, Jobs’ sister Mona Simpson recounted how an intubated Jobs asked for a sketchpad in the ICU. “He designed new fluid monitors and x-ray equipment,” she said. “He redrew that not-quite-special-enough hospital unit.
I have often said that airlines have the worst customer service with medicine second-worst. Apple's solutions are elegant because they take charge of the entire customer experience (i.e., hardware, software, Apple store, etc.).
In medicine, it is the opposite. The ER nurses don't communicate with the hospital nurses, the doctor doesn't to bother to look at the form you laboriously filled out, etc., etc. The amount of wasted time is breathtaking and that translates into big dollars.
Certainly, hospitals could use the Jobs touch. In a stunning eulogy, Jobs’ sister Mona Simpson recounted how an intubated Jobs asked for a sketchpad in the ICU. “He designed new fluid monitors and x-ray equipment,” she said. “He redrew that not-quite-special-enough hospital unit.
I have often said that airlines have the worst customer service with medicine second-worst. Apple's solutions are elegant because they take charge of the entire customer experience (i.e., hardware, software, Apple store, etc.).
In medicine, it is the opposite. The ER nurses don't communicate with the hospital nurses, the doctor doesn't to bother to look at the form you laboriously filled out, etc., etc. The amount of wasted time is breathtaking and that translates into big dollars.
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